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Our team is honored to be featured in the January 2022 publication of the The Wholesaler. In the below article, we outline our unique marketing strategies to highlight the impactful difference between independent retailers and big box stores, like Home Depot and Lowes, in the plumbing and heating supply industry. https://digital.thewholesaler.com/Wholesaler-January-e-Edition/82/#

With Christmas around the corner I felt it would be nice to share a story with you.   In June of 2020, I was driving north on Lake Shore Drive in Lake George.  Traffic was extremely heavy due to the summer crowds and when I reached the Saddle Up Stables in Diamond Point it ground…
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In a previous article I covered the importance of value – the customer’s perceived worth of a particular good or service. This can take many forms, depending on the type of customer and their own hierarchy of priorities. To the homeowner, value might reside in the quality and serviceability of the purchased product. To the…
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Last week a customer stopped into the showroom to look for an undermount stainless steel kitchen sink.  His current sink, offered “free” by the countertop fabricator, had started to rust.  Upon further inspection the sink was of Chinese origin and the unfortunate thing for the customer is that the cutouts for undermount sinks are unique…
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Central Plumbing and Heating Supply Co. was originally founded in 1950 by the Sennett family in Schenectady, New York and has been servicing the Capital Region area for over 70 years. “Being a longstanding fixture in the community, most of our business was derived by word of mouth. However, national retail chains like Home Depot…
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I recently discussed some of the foundational principles which I believe lead to mutually beneficial relationships – overlapping ideal systems (ethos) bound with a mutual quality of loyalty. The lofty result of an evolved capacity for ideals enabling cooperation and connection beyond the “tic-for-tat” survival interaction.  These prerequisites create an added value to the relationship…
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It is not uncommon to look at your kitchen and want to do a few updates without undergoing a full kitchen remodel. Below are a few popular ideas that can be budget friendly and give your kitchen a fresh look without the full demo. 1. Replace your old Kitchen Faucet with a Touchless Faucet. Ever…
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Sydney, the Marketing Coordinator at Central Plumbing and Heating talks about the types of cabinets that endure usage and time. When beginning the process of a kitchen remodel, customers sometimes have their dream kitchen in mind, where others have no idea where to begin. They may know what color schemes they desire, they may know…
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We in the wholesale community have witnessed a somewhat poignant development over the past twenty years – the rise of publicly-traded retail outlets devouring consumer demand.  The 21st century has experienced an unprecedented technological revolution in the respect that information access is now instant and personalized.  While this offers an advantage to the consumer to make…
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“Price is what you pay, value is what you get.”  – Benjamin Graham Price and value. Terms so ubiquitous they are often used synonymously.  It’s often said you pay for what you get. But what if you don’t really know what you’re getting?  Is price then a fair representation of value? I briefly touched on…
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