Month: December 2021

With Christmas around the corner I felt it would be nice to share a story with you.   In June of 2020, I was driving north on Lake Shore Drive in Lake George.  Traffic was extremely heavy due to the summer crowds and when I reached the Saddle Up Stables in Diamond Point it ground…
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In a previous article I covered the importance of value – the customer’s perceived worth of a particular good or service. This can take many forms, depending on the type of customer and their own hierarchy of priorities. To the homeowner, value might reside in the quality and serviceability of the purchased product. To the…
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